Tide Professional hits the road

TORONTO– P&G Professional, the away-from-home division of Procter & Gamble, is helping small-business owners “go pro” in laundry.
 
Tide Professional with Oxy Bleach is Tide’s answer to the laundry needs of small-business owners.  The new product offers a solution to the unique laundry challenges of small business owners in Canada, specifically for restaurants and small lodging establishments, along with salons, pet grooming facilities, and health clubs.

The concentrated product offers powerful stain removal and, at 140 loads per box, delivers more loads than the leading powders, according to a news release.

Tide Professional is now available through authorized P&G Professional distributors and various wholesale cash & carry and club stores, including The Real Canadian Wholesale Club, Club Entrepôt Provigo, Les Entrepôts Presto, Atlantic C&C, NG C&C, and Sam’s Club.

To share the cleaning power of Tide Professional with small-business owners in industries like lodging, foodservice and grooming, the Tide Go Pro Team took the new product and the scientists responsible for its development on tour to select locations throughout Toronto starting in June.  The tour also visited Loblaws stores throughout southern Ontario during August.

The team met with business owners, managers and their employees to tell them how Tide Professional offers significant value through high-quality cleaning performance and the convenience of more loads per carton.

Participants were invited to spin a game wheel, giving them a chance to win prizes, ranging from beach towels to gift certificates. Small-business owners could alsoy enter a grand prize draw for a new washer and dryer.