Allan Gregg to headline Resort Investment meet

KELOWNA, BC—Renowned Harris Decima Research pollster Allan Gregg will headline the Canadian Resort Investment Conference, to be held at the Grand Okanagan Lakefront Resort and Conference Centre in Kelowna, BC on October 14 and 15.

Gregg will present a study of real estate purchase behaviour among Canadians. Interest in purchasing recreational real estate continues to increase across Canada, with numerous golf, ski and general leisure-focused projects appearing in almost every province.  But just who is buying these properties?  What amenities are they looking for?  And what’s the preferred ownership structure?
 
Harris Decima is currently surveying 1,000 Canadian consumers.  Results will include insight into existing ownership patterns, brand and product awareness, current and planned purchase behaviour and key buyer accelerators and inhibitors.

Delegates to the conference will receive a copy of the executive summary of this study.
The conference, produced by Big Picture Conferences Inc., which also produces the Canadian Hotel Investment Conference and Hotel Association of Canada conference, is suitable for developers, consultants, individual and multi-property owners, exchange companies, financial institutions and hospitality industry suppliers.  Attendees will include private resort owners, condo hotels, fractional ownership companies, multi-destination club systems, points systems, residence clubs and timesharing companies.

The conference will include information sessions, panel-based discussions on both resort- and urban-based projects, and two networking receptions.
Sessions will include the following.

Marrying Real Estate And Resorts: As Canadian (and international) resort development becomes more and more dependent on a real estate component, how does the resort operating model change?

Shared Ownership 101: Timeshare, fractional, whole ownership, private residence clubs: what’s the best structure to employ in a resort real estate setting?
 
Show Me The Money And Then You Can Build, Expand or Refinance: The financing and capital markets have undergone significant changes since last summer. This session will explore current approaches in project financing of Canadian resorts highlighting the current debt and equity financing markets as well as the most active players.

Marketing Approaches In An Increasingly Competitive Marketplace: With numerous projects under development across Canada, getting heard is becoming increasingly difficult. What are the approaches leading resort real estate developers are taking in getting to market? Which marketing tactics have been successful and which have not?