A challenging summer’s creative promos

A sodden July put a damper on Ontario summer resort customers. And gas prices did have a huge impact, even if, as everyone seems to be saying, drivers did just plan shorter-than-usual car trips. Strikes, floods and a landslide plagued Canadian operators as well. One by-product of this summer’s challenges was an imaginative array of promotions, as operators thought laterally about ways to attract customers.

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