TORONTO—It’s hard to believe that Will Schmidt’s two-year term as HAC chair is over, but the association welcomed Scott Allison as its new chair at its annual general meeting at the Fairmont Royal York hotel Feb. 3.
Allison is vice president sales & marketing for Marriott Hotels & Resorts of Canada. In this role, he is responsible for developing and marketing the Marriott portfolio of brands in the Canadian market through key strategic partnerships, customer relationship management by developing Marriott Rewards in Canada, and by increasing brand awareness through a field sales team and media advertising.
He has an extensive background in hospitality and tourism marketing and consulting in Canada and the United States. His work has included the development of strategic partner marketing programs, customer relationship management programs as well as new product development, brand development and strategic planning.
Based in Toronto, Allison serves on the Advisory Board for Seneca College’s Business Administration program and chairs the MC& IT Committee of the Canadian Tourism Commission. He also sat on the Advisory Board for the Canadian Tourism Research Institute and the Canadian Institute for Retail and Service Studies, part of the Faculty of Business at the University of Alberta.
