Gladstone leverages property management system to book customers
TORONTO—Known as an innovative boutique hotel, Toronto’s Gladstone has also been leveraging its property management system software in some innovative ways.
“We’ve done some great things,” says the Gladstone’s creative director, Jeremy Vandermeij. “We’ve created a welcome page on our Facebook page that looks just like our booking page, and has the same options we have on our site.
“We can also run our own social media campaigns such as 24 to 36-hour deals.” A recent campaign netted 109 reservations, outperforming all other deals the Gladstone has done on Twitter.
The hotel has 10,500 Twitter followers and more than 3,400 followers on Facebook. They host an average of 90 events per month at the 37-room hotel.
Vandermeij says they’ll use their Northwind Maestro system for future promotions. “More than 90 per cent of all people who book with us, book through our website and the Maestro system,” he adds.
This is no small achievement as just about every major brand in the hotel industry is working hard to get customers to book on brand websites rather than online travel agencies.
“They might look at Expedia, doing their research to find the cheapest price, and then they’ll book with us.”
New chef at the Gladstone
In other Gladstone news, Michael Smith is the new executive chef at the Gladstone Hotel. Smith comes to the Gladstone from the Royal Ontario Museum’s C5 Restaurant and he brings over 10 years of professional experience to the kitchen. He is constantly being inspired by the diverse and multi-cultural city of Toronto, and believes that the key to making a restaurant successful is through growth and leadership.
His passion for food is infectious and his strength as a teacher invaluable. Smith has intensive training in both Italian and French cuisine, and is excited to work with the Gladstone’s network of local food producers and suppliers.