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You are here: Home  July 2012  Financial News Top Ten List—Ten reasons to support JDRF Ride for Diabetes Research

Top Ten List—Ten reasons to support JDRF Ride for Diabetes Research

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An Oliver & Bonacini Team

TORONTO—The Ride for Diabetes Research is a stationary bike-a-thon in support of JDRF. An annual corporate competition, the ride is a high energy team building event that attracts participants from the hotel and restaurant industry and other sectors. With rides held across Canada, the event provides these professionals an opportunity to show their team spirit and support a great cause.

Peter Oliver, partner, Oliver & Bonacini Restaurants, has a daughter with diabetes. His daughter is now 35, but she was diagnosed when she was six, “so I have been involved with the Ride for Diabetes Research for quite some time,” he says.

While some participants in the ride also have family members with diabetes, Oliver estimates that 95 per cent do not.

Paul Gardian, executive director, brand operations for Delta Hotels & Resorts, started to ride when he joined the company in 1992. At that point it was called the Delta Perrier ride, and Gerrard Street in front of the Delta Chelsea Hotel in Toronto, was closed off to accommodate the stationary bikes.

In 2011, the Toronto Hospitality team raised $73,000. This year, the goal is $115,000. The ride is also being held in Calgary, Edmonton, Halifax, Hamilton, Laval, London, Mississauga, Moncton, Montreal, Ottawa, Quebec City, Red Deer, Regina, St. John’s, Sudbury, Vancouver, Waterloo, Windsor, Winnipeg and York Region from September to November. For dates, and information on forming hospitality sector teams in these cities, go to www.jdrf.ca/ride.

Here are 10 reasons why Oliver and Gardian and JDRF think hospitality companies should participate.

1.    It’s flexible. Teams ride in one hour intervals so it fits into any schedule.

2.    It’s not hard. Teams consist of five riders, with each team member alternating riding a stationary bike for six or seven minutes over the course of 40 minutes.

3.    It’s a great teambuilding exercise. Participants return year after year since it is a highly motivating event—and lots of fun. (See photo at top.)

4.    It’s competitive. Oliver & Bonacini is fielding several teams hopes to raise the most funds of any Toronto hospitality company.

5.    It’s fun. Teams can win prizes for raising the most funds, showing the most spirit, or wearing the best costumes.

6.    It’s effective. The 2011 Ride had more than 22,000 riders across Canada and raised more than $7.2 million.

7.    Low fundraising minimum. Join a ride team by raising the required fundraising minimum of $125 in pledge donations.

8.    Diabetes costs Canada in excess of $15 billion per year and is a leading cause of heart attacks, strokes, blindness and amputations.

9.    Juvenile diabetes affects children.

10. JDRF is selective and will only fund the research that shows the most promise.

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