Gelb and Yesawich headline SOIC in Orlando this fall

Michael Gelb, author, speaker, and leader in the human potential movement, will explain how to turn creative ideas into profitable reality. This is the topic of his book, Innovate Like Edison: The Five-Step System for Breakthrough Business Success. “Unleash your creativity and reap the potential rewards” he says.

ORLANDO, FL—Knowledge, insight and expertise are on tap at the 14th Annual Shared Ownership Investment Conference, which will be held at the Peabody Orlando Hotel September 18-20, 2012.

There’s plenty to learn at the conference if you are a hotelier, builder, condominium developer, hospitality investor, investment banker, lender, resort developer, shared ownership consultant or a timeshare and fractional executive.

The Power of Points

A recognized authority on travel, leisure, and lifestyle trends, Peter Yesawich is now vice chairman of MMGY Global. His insights into the habits and preferences of the American traveller prove to be invaluable to participants in the shared ownership and hospitality industries.

Shared ownership programs are becoming more flexible. One session at the conference helps delegates understand the benefits of converting consumers to a points-based product and explore how custom points-based clubs differ from solutions that can be integrated into an existing model.

Adapting your business

Change is the only constant in life. Find out how to become more nimble by reducing expenses, adopting new marketing tools, leveraging existing assets, and exploring alternative programs.

Repositioning case study

In one of the conference breakout sessions, the developers tell the story of the conversion of the Ocean Spa Hotel in Cancún, Mexico, from an underperforming asset into a vibrant shared ownership resort. They explain details of its acquisition, their due diligence, sales and marketing strategies, and management.

Free research studies

Delegates can obtain complimentary research studies and reports specifically created for the vacation ownership industry. These reports have a combined retail value of $1,500, and include Economic Impact of the Timeshare Industry on the US Economy, 2012 Edition, by the American Resort Development Association.

The Peabody Orlando