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Canadian Lodging News Franchise Report 2009
This report lists the franchised hotel chains in Canada with information such as gross sales, units by region, name of franchise manager, franchise fee, royalty fee and advertising fee for readers who are interested in a franchise. This year the listing also gives a brief description of the chain.
So what are companies looking for and what are their recommendations for prospective franchisees?
Some companies, including Marriott are looking for franchisees who can form long-term partnerships and do multiple deals.
“We are looking for long-term partnerships, with partners geographically located across the country,” Michael Beckley, senior vice president, —development for Marriott told CLN in an interview. “We are interested in doing several hotels, not one-offs.
“Obviously if they have operated a hotel of a similar quality, it is much easier for them to obtain a franchise from Marriott. We are very diligent as to who we offer the choice to,” he said, adding that the company looks at how the company treats their employees, their communication skills, and whether they have high standards, substance and depth.
In order to encourage multiple deals, Marriott has come up with an incentive plan that applies to its Fairfield Inns, SpringHill Suites and TownePlace Suites, waiving the franchise fees for up to three years for multiple developers.
It is important to examine the existing competitive environment, said Beckley—to understand the range of occupancy and the average rate within the market.
He recommended backing into the decision—looking at the destination, the competitive set, the economics of the market, where each hotel is positioned, then finding a suitable site and a suitable brand with the right return on investment.
“Marriott likes to be No. 1 in every market it goes into,” he added.
Beckley likes prospective Marriott franchisees to contact the company directly because prefer personal contacts.
If a franchisee expresses interest, Marriott will send information including the uniform franchise offering circular which clearly outlines the terms and conditions of a franchise agreement.
“We spend a lot of time going through every deal before we approve it. We hold their hand right the way through,” said Beckley.
When asked why franchisees should choose Marriott, Beckley cites its size, with 3,000 hotels globally and 2,200 in North America.
Jim Holthouser, recently appointed global head of Hilton Full Service Brands, says his company also looks for long-term relationships. “With Hilton, franchising is a very long term relationship, because when we grant a license to use our trademarks, it’s good for 22 years,” he noted. “I liken the franchisor/franchisee relationship to that of a marriage. If you are choosing a business partner for 22 years both sides must have shared values—otherwise it’s long, rocky unpleasant road.”
Hilton is a consistent high quality brand and it’s important for people on the front end to understand that, Holthouser added. “There’s an expectation that they will build hotels to our standards, and operate according to our standards.
“My advice is to leverage the brand—take advantage of the resources and tools at your disposal,” Holthouser recommended.
“Our most successful franchisees are people who use the brand to the fullest.”
For more information on how to join a chain, please refer to Canadian Lodging News, May 2009 issue, or look up the article online at www.can-lodgingnews.com, May 2009, under Financial News.
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NOTE: Canadian Lodging News erroneously listed Best Western Atrea as a separate brand in the Franchise Report, July 2009 issue. Best Western Atrea is a design prototype only, and not a stand-alone brand. Canadian Lodging News regrets the error."
aloft Hotels (Starwood)
Select-service hotels designed after W Hotels
Year Established: 2008
Units (Quebec): 1
Total Units (Canada): 1
Total Rooms (Canada): 136
Address: 123 Queen Street West, Toronto, ON M5H 3M9
www.alofthotels.com
T: 416-947-4863
F: 416-947-4975
Franchise Fee: $60,000 fixed plus $450/key in excess of 150 rooms, $60,000 fixed for a 136-room prototype
Royalty Fee: 6.5%
Advertising Fee: 4%
Contact: Scott T. Duff
T: 416-947-4825
F: 416-947-4975
scott.duff@starwoodhotels.com
Baymont Inns & Suites
(Wyndham)
Limited-service hotels
Year Established: 1974
Units (Ontario): 1
Total Units (Canada): 1
Total Rooms (Canada): 65
Address: 22 Sylvan Way, Parsippany, NJ 07054
www.baymontinns.com
T: 973-753-6000
Franchise Fee: $25,000
Application Fee: $1,000
Royalty Fee: 5%
Advertising Fee: 3.5%
Contact: Peter Lee
T: 604-271-8118
F: 604-271-8116
peter.lee@wyndhamworldwide.com
www.hotelfranchise.wyndhamworldwide.com
Best Western International
Mid-price range limited-service and upper mid-scale hotels
Year Established: 1946
Units (Western): 100
Units (Ontario): 57
Units (Quebec): 10
Units (Atlantic): 15
Total Units (Canada): 182
Address: 6557 Mississauga Road, Unit B, Meadowvale Court 1, Mississauga, ON L5N 1A6
www.bestwestern.com
T: 905- 816-4787
F: 905-816-4783
Franchise Fee: $42,780 and $214 for each additional room over 50
Membership Fee: based on the number of rooms at each hotel
Contact: Steve Hedington
steve.hedington@bestwestern.com
Expansion Notes: 10 new properties added in 2009 (2 will be the new Atrea prototype) with the addition of 10 more in 2010
Cambria Suites (Choice)
All-suites select-service hotels
New brand for Canada
Contact: Mark Shalala
T: 908-720-3637
mark_shalala@choicehotels.com
Expansion Plans: Expansion of Cambria Suites in key locations in multiple markets across Canada
Canada’s Best Value Inn (Vantage Hospitality)
Comprised of properties within the economy to mid-scale limited service segments
Units (Western): 8
Units (Ontario): 4
Units (Atlantic): 1
Total Units (Canada): 13
Total Rooms (Canada): 645
Address: PO Box 1457, Glen Allen, VA 23060
www.canadasbestvalueinn.com
T: 804-308-2627
F: 866-794-8924
Franchise Fee: $9,000 (US)
Application Fee: $1,500 (US)
Royalty Fee: $920/month (CDN) based on 60 rooms or less
Advertising Fee: $480/month (CDN) based on 60 rooms or less
Contact: Bill Hanley
bhanley@vantagehospitality.com
Candlewood Suites
(InterContinental)
Extended stay hotels with residential-style amenities
Units (Quebec): 1
Total Units (Canada): 1
Total Rooms (Canada): 147
www.candlewoodsuites.com
T: 416- 675-6644
F: 416 675 9779
Franchise Fee: $500 per guest suite but not less than $50,000
Royalty Fee: 5%
Advertising Fee: 2.5%
Contact: Stuart Laurie
stuart.laurie@ihg.com
Address: 2167 Alconbury Cr., Burlington, ON L7P 3C5
T: 905-517-9567
F: 905-517-1568
www.development.ihg.com
Clarion (Choice)
Full-service hotels at an affordable price
Year Established: 1993
Units (Western): 1
Units (Ontario): 4
Units (Quebec): 4
Units (Atlantic): 1
Total Units (Canada): 10
Total Rooms (Canada): 1,148
Address: 5090 Explorer Drive, Suite 500, Mississauga, ON L4W 4T9
www.choicehotels.ca
T: 905- 602-2222
F: 905-624-7796
Franchise Fee: $35,000
Royalty Fee: 2.5%
Advertising Fee: 1.25 %
Contact: Brian Leon
brian_leon@choicehotels.can@choicehotels.ca
Contact: Tim Oldfield
tim_oldfield@choicehotels.ca
Expansion Plans: One property under development across Canada
Coast Hotels & Resorts
Full-service hotels and resorts catering to both business and leisure travellers
Year Established: 1972
Units (Western): 27
Total Units (Canada): 27
Total Rooms (Canada): 3,556
Address: #900-1090 West Georgia Street, Vancouver, BC V6E 3V7
www.coasthotels.com
T: 604- 682-7982
F: 604-682-8942
Franchise Fee: $10,000
Royalty Fee: 2%
Advertising Fee: 2%
Contact: Mark Hope
T: 604-598-1507
F: 604-598-1509
m.hope@coasthotels.com
Expansion Plans: Opened 3 new properties in 2008, and have 3 scheduled to open in 2009. New locations in 2009 include Lethbridge, AB, Chilliwack, BC, and Vancouver, BC (downtown)
Comfort (Choice)
A mid-scale limited-service brand
Year Established: 1993
Units (Western): 26
Units (Ontario): 67
Units (Quebec): 29
Units (Atlantic): 19
Total Units (Canada): 141
Total Rooms (Canada): 11,900
Address: 5090 Explorer Drive, Suite 500, Mississauga, ON L4W 4T9
www.choicehotels.ca
T: 905-602-2222
F: 905-624-7796
Franchise Fee: $40,000
Royalty Fee: 5%
Advertising Fee: 1.3%
Contact: Brian Leon
brian_leon@choicehotels.ca
Contact: Tim Oldfield
tim_oldfield@choicehotels.ca
Comfort Suites (Choice)
A limited-service all-suites brand
Year Established: 1993
Units (Ontario): 2
Total Units (Canada): 2
Total Rooms (Canada): 196
Address: 5090 Explorer Drive, Suite 500, Mississauga, ON L4W 4T9
www.choicehotels.ca
T: 905-602-2222
F: 905-624-7796
Franchise Fee: $50,000
Royalty Fee: 5%
Advertising Fee: 1.3%
Contact: Brian Leon
brian_leon@choicehotels.ca
Contact: Tim Oldfield
tim_oldfield@choicehotels.ca
Country Inn & Suites by Carlson
Extended-stay, limited service hotels
Units (Ontario): 9
Units (Quebec): 1
Units (Atlantic): 4
Total Units (Canada): 14
Total Rooms (Canada): 1,135
Address: 701 Carlson Parkway, Box 59159, Minneapolis, MN 55459-8204
www.countryinns.com
T: 765-212-1342
Franchise Fee: $45,000
Royalty Fee: 4.5%
Advertising Fee: 2.5%
Contact: Janelle Russenberger
T: 763-212-3360
jrussenberger@carlson.com
Courtyard by Marriott
Moderately priced lodging brand “designed by business travellers for business travellers”
Year Established: 1997
Units (Western): 1
Units (Ontario): 10
Units (Quebec): 3
Units (Atlantic): 2
Total Units (Canada): 16
Total Rooms (Canada): 2,842
Address: 2425 Matheson Blvd. East, Suite 100, Mississauga, ON L4W 5K4
www.marriott.com
T: 905- 366-5218
F: 905-366-5220
Franchise Fee: $50,000 or $400/room (whichever is greater) in US dollars
Royalty Fee: 5.5%
Advertising Fee: 2%
Contact: Michael Beckley
michael.beckley@marriott.com
Crowne Plaza Hotels & Resorts (InterContinental)
Serving the upscale business market
Units (Western): 1
Units (Ontario): 4
Units (Quebec): 1
Units (Atlantic): 2
Total Units (Canada): 8
Total Rooms (Canada): 2,366
Three Ravinia Drive, Ste. 100, Atlanta, GA 30346
www.crowneplaza.com
T: 770-604-2166
F: 770-604-2107
Franchise Fee: $500 per guest room, but not less than $75,000
Royalty Fee: 5%
Advertising Fee: 3%
Contact: Stuart Laurie
stuart.laurie@ihg.com
T: (905) 517-9567
F: (905) 517-1568
www.development.ihg.com
Days Inns – Canada (Realstar)
Mid-market economy brand
Year Established: 1992
Total Units (Canada): 88
Sales (Canada): $ 164,400,000
Address: 77 Bloor Street West, Suite 2000, Toronto, ON M5S 1M2
www.daysinn.ca
T: 416-966-3297
F: 416-923-5424
Franchise Fee: $45,000
Royalty Fee: 6.5%
Reservation Fee: 2.3%
Contact: Gerald Hendry
gerald.hendry@realstarhospitality.com
Doubletree Hotels & Resorts (Hilton)
Full-service contemporary hotels in the mid-market to upscale segment
Units (Ontario): 2
Total Units (Canada): 2
Total Rooms (Canada): 657
Address: 9336 Civic Center Drive, Beverly Hills, CA 90210
www.doubletree1.hilton.com
T: 310- 278-4321
F: 310-205-7655
Development Services Fee: $75,000 US, $300 for each additional guest room or suite over 250
Royalty Fee: 5%
Marketing Fee: 4%
Contact: Thomas Lorenzo
T: 203-463-3400
F: 203-463-3415
thomas.lorenzo@hilton.com
Econo Lodge (Choice)
Limited-service economy brand
Year Established: 1993
Units (Western): 14
Units (Ontario): 14
Units (Quebec): 11
Units (Atlantic): 7
Total Units (Canada): 46
Total Rooms (Canada): 2,317
Address: 5090 Explorer Drive, Suite 500, Mississauga, ON L4W 4T9
www.choicehotels.ca
T: 905-602-2222
F: 905-624-7796
Franchise Fee: $25,000
Royalty Fee: 4%
Advertising Fee: 1.3%
Contact: Brian Leon
brian_leon@choicehotels.ca
Contact: Tim Oldfield
tim_oldfield@choicehotels.ca
Element by Westin (Starwood)
Extended stay hotels that combine modern style with an emphasis on nature
Address: 123 Queen Street West, Toronto, ON M5H 3M9
T: 416-947-4863
F: 416-947-4975
Franchise Fee: $60,000 fixed plus $450/key in excess of 150 rooms
Royalty Fee: 6.5%
Advertising Fee: 4%
Contact: Scott T. Duff
T: 416-947-4825
F: 416-947-4975
scott.duff@starwoodhotels.com
Expansion Plans: First Element opening in Canada - Toronto Downtown (2010)
Embassy Suites (Hilton)
Upscale, all-suite hotels
Units (Ontario): 1
Units (Quebec): 1
Total Units (Canada): 2
Total Rooms (Canada): 722
Address: 9336 Civic Center Drive, Beverly Hills, CA 90210
www.embassysuites.com
T: 310-278-4321
F: 310-205-7655
Development Services Fee: $75,000 US, $300 for each additional guest suite over 250
Royalty Fee: 3% 1st year of operation, 4% 2nd year of operation and 5% for the remainder of the License Term (as part of incentive program)
Marketing Fee: 4%
Contact: Thomas Lorenzo
T: 203-463-3400
F: 203-463-3415
thomas.lorenzo@hilton.com
Executive Hotels & Resorts
Full-service upscale hotels
Year Established: 1987
Units (Western): 18
Total Units (Canada): 18
Total Rooms (Canada): 2,807
Address: 1080 Howe Street, Vancouver, BC V6Z 2T1
www.executivehotels.net
T: 604- 642-5254
F: 604-642-5255
Contact: Harald Kurtzke
harald@executivehotels.net
Fairfield Inn & Suites by Marriott
Moderate tier brand
Units (Western): 1
Units (Ontario): 6
Units (Quebec): 1
Total Units (Canada): 8
Total Rooms (Canada): 903
Address: 2425 Matheson Blvd. East, Suite 100, Mississauga, ON L4W 5K4
www.marriott.com
T: 905-366-5218
F: 905-366-5220
Franchise Fee: $50,000 or $400/room whichever is greater (US dollars)
Canadian Development Incentive Program available
Royalty Fee: 4.5%
Advertising Fee: 2.5%
Contact: Michael Beckley
michael.beckley@marriott.com
Four Points by Sheraton (Starwood)
Select-service hotels in the mid-priced market
Units (Western): 7
Units (Ontario): 7
Units (Quebec): 3
Units (Atlantic): 1
Total Units (Canada): 18
Total Rooms (Canada): 2,635
Address: 123 Queen Street West, Toronto, ON M5H 3M9
www.fourpoints.com
T: 416- 947-4863
F: 416-947-4975
Franchise Fee: $60,000 fixed plus $450/key in excess of 150 rooms
Royalty Fee: 6.5%
Advertising Fee: 1.25%
Contact: Scott T. Duff
T: 416-947-4825
F: 416-947-4975
scott.duff@starwoodhotels.com
Hampton Inn/Hampton Inn & Suites (Hilton)
Mid-priced hotels with limited amenities
Units (Western): 9
Units (Ontario): 13
Units (Quebec): 2
Units (Atlantic): 3
Total Units (Canada): 27
Total Rooms (Canada): 3,082
Address: 9336 Civic Center Drive, Beverly Hills, CA 90210
www.hamptoninn.com
T: 310- 278-4321
F: 310-205-7655
Development Services Fee: $50,000 US, $450 for each additional guest room or suite over 100
Royalty Fee: 5%
Marketing Fee: 4%
Contact: Thomas Lorenzo
T: 203-463-3400
F: 203-463-3415
thomas.lorenzo@hilton.com
Hawthorn Suites (Wyndham)
An all-suite, extended stay hotel brand
New brand for Canada
Year Established: 1986
Address: 22 Sylvan Way, Parsippany, NJ 07054
www.hawthorn.com
T: 973-753-6000
Franchise Fee: $40,000
Royalty Fee: 5%
Advertising Fee: 2.5%
Contact: Peter Lee
T: 604-271-8118
F: 604-271-8116
peter.lee@wyndhamworldwide.com
www.hotelfranchise.wyndhamworldwide.com
Hilton
Full-service, upscale lodging
Units (Western): 4
Units (Ontario): 6
Units (Quebec): 4
Units (Atlantic): 1
Total Units (Canada): 15
Total Rooms (Canada): 5,760
Address: 9336 Civic Center Drive, Beverly Hills, CA 90210
www.hilton.com
T: 310-278-4321
F: 310-205-7655
Development Services Fee: $85,000 US, $300 for each additional guest room or suite over 275
Royalty Fee: 5%
F&B Fee: 3%
Marketing Fee: 4%
Contact: Thomas Lorenzo
T: 203-463-3400
F: 203-463-3415
thomas.lorenzo@hilton.com
Hilton Garden Inn
Mid-priced hotels featuring amenities that would appeal to the price-conscious business traveller
Units (Western): 3
Units (Ontario): 11
Units (Quebec): 2
Units (Atlantic): 1
Total Units (Canada): 17
Total Rooms (Canada): 2,659
Address: 9336 Civic Center Drive, Beverly Hills, CA 90210
www.StayHGI.com
T: 310-278-4321
F: 310-205-7655
Development Services Fee: $60,000 US, $450 for each additional guest room over 150
Royalty Fee: 5%
Marketing Fee: 4.3%
Contact: Thomas Lorenzo
T: 203-463-3400
F: 203-463-3415
thomas.lorenzo@hilton.com
Holiday Inn Express (InterContinental)
Mid-scale limited-service hotel brand
Units (Western): 33
Units (Ontario): 20
Units (Quebec): 4
Units (Atlantic): 7
Total Units (Canada): 64
Total Rooms (Canada): 5,230
www.hiexpress.com
T: 416-675-6644
F: 416-675-9779
Franchise Fee: $500 per guest room, but not less than $50,000
Royalty Fee: 6%
Advertising Fee: 3%
Contact: Stuart Laurie
stuart.laurie@ihg.com
Address: 2167 Alconbury Cr., Burlington, ON L7P 3C5
T: (905) 517-9567
F: (905) 517-1568
www.development.ihg.com
Holiday Inn Hotels & Resorts (InterContinental)
Offering mid-market accommodations while providing the services that business travellers need
Units (Western): 19
Units (Ontario): 30
Units (Quebec): 8
Units (Atlantic): 5
Total Units (Canada): 62
Total Rooms (Canada): 7,639
www.holidayinn.com
T: 416-675-6644
F: 416-675-9779
Franchise Fee: $500 per guest room, but not less than $50,000
Royalty Fee: 5%
Advertising Fee: 2.5%
Contact: Stuart Laurie
stuart.laurie@ihg.com
Address: 2167 Alconbury Cr., Burlington, ON L7P 3C5
T: (905) 517-9567
F: (905) 517-1568
www.development.ihg.com
Homewood Suites by Hilton
Serving the mid-market segment offering extended-stay services
Units (Ontario): 7
Units (Quebec): 1
Total Units (Canada): 8
Total Rooms (Canada): 801
Address: 9336 Civic Center Drive, Beverly Hills, CA 90210
www.homewoodsuites.com
T: 310-278-4321
F: 310-205-7655
Development Services Fee: $60,000 US, $450 for each additional guest suite over 150
Royalty Fee: 4%
Marketing Fee: 4%
Contact: Thomas Lorenzo
T: 203-463-3400
F: 203-463-3415
thomas.lorenzo@hilton.com
Hotel Indigo (InterContinental)
A boutique brand that targets mid-market travellers
Units (Ontario): 2
Total Units (Canada): 2
Total Rooms (Canada): 106
www.hotelindigo.com
T: 416-675-6644
F: 416-675-9779
Franchise Fee: $500 per guest room, but not less than $60,000
Royalty Fee: 5%
Advertising Fee: 3.5%
Contact: Stuart Laurie
stuart.laurie@ihg.com
Address: 2167 Alconbury Cr., Burlington, ON L7P 3C5
T: (905) 517-9567
F: (905) 517-1568
www.development.ihg.com
Expansion Plans: Third hotel planned for Vancouver in time for the 2010 Olympics
Howard Johnson Canada Franchise Systems Limited (Full House)
Mid-priced hotel chain that offers affordable lodging to families and budget-conscious business travellers
Year Established: 1988
Units (Western): 20
Units (Ontario): 27
Units (Quebec): 3
Units (Atlantic): 5
Total Units (Canada): 55
Total Rooms (Canada): 4,238
Address: 101-2904 South Sheridan Way, Oakville, ON L6J 7L7
www.howardjohnson.ca
T: 905-829-4002
F: 905-829-4716
Franchise Fee: $35,000
Royalty Fee: 4%
Advertising Fee: 4.5%
Contact: Glen Blake
glen.blake@fullhousefranchisesystems.ca
Hyatt Place
Upscale select-service hotel brand
New brand for Hyatt
www.hyattdevelopment.com
Contact: David Tarr
T: 312-780-5870
david.tarr@hyatt.com
Hyatt Summerfield Suites
Upscale all suite/extended stay hotels
New brand for Hyatt
www.hyattdevelopment.com
Contact: David Tarr
T: 312-780-5870
david.tarr@hyatt.com
InterContinental Hotels & Resorts
Brand offers services and amenities specifically designed for the international business traveller
Year Established: 1952
Units (Ontario): 2
Units (Quebec): 1
Total Units (Canada): 3
Total Rooms (Canada): 1,152
www.intercontinental.com
T: 416-675-6644
F: 416-675-9779
Franchise Fee: $500 per guest room, but not less than $75,000
Royalty Fee: 5%
Advertising Fee: 3%
Contact: Stuart Laurie
stuart.laurie@ihg.com
Address: 2167 Alconbury Cr., Burlington, ON L7P 3C5
T: (905) 517-9567
F: (905) 517-1568
www.development.ihg.com
Knights Inn (Full House)
Chain of hotels catering to the budget-conscious traveller
Year Established: 1998
Units (Western): 3
Units (Ontario): 14
Units (Quebec): 2
Units (Atlantic): 1
Total Units (Canada): 20
Total Rooms (Canada): 890
Address: 101-2904 South Sheridan Way, Oakville, ON L6J 7L7
www.knightsinn.ca
T: 905-829-4002
F: 905-829-4716
Franchise Fee: $10,000
Royalty Fee: 3%
Advertising Fee: 2%
Contact: Glen Blake
glen.blake@fullhousefranchisesystems.ca
Lakeview Inns & Suites (Lakeview Hotels & Resorts)
Limited and full service hotels providing accommodations and services to business and leisure travellers
Year Established: 1999
Units (Atlantic): 4
Units (Western): 13
Total Units (Canada): 17
Total Rooms (Canada): 1169
Address: 600 – 185 Carlton St.
Winnipeg, MB R3C 3J1
Website: www.lakeviewhotels.com
Telephone: 204-947-1161
Fax: 204-957-1697
Franchise Fee: 4%
Royalty Fee: N/A
Advertising Fee: 1%
Franchising Contact: Avrum Senensky
Telephone: 204-975-0622
Fax: 204-957-1697
asenensky@lakeviewhotels.com
Lakeview Resort & Conference Centre (Lakeview Hotels & Resorts)
Full service hotel/resort providing accommodations and services to business and leisure travellers
Year Established: 1999
Units (Atlantic): 1
Units (Western): 1
Total Units (Canada): 2
Total Rooms (Canada): 201
Address: 600 – 185 Carlton St.
Winnipeg, MB R3C 3J1
Website: www.lakeviewhotels.com
Telephone: 204-947-1161
Fax: 204-957-1697
Franchise Fee: N/A
Royalty Fee: N/A
Advertising Fee: 1%
Franchising Contact: Avrum Senensky
Telephone: 204-975-0622
Fax: 204-957-1697
asenensky@lakeviewhotels.com
Lakeview Signature Inn (Lakeview Hotels & Resorts)
An all suite brand offering extended stay accommodations to travelers seeking residential-style atmosphere
Year Established: 2007
Units (Western): 1
Total Units (Canada): 1
Total Rooms (Canada): 120
Address: 600 – 185 Carlton St.
Winnipeg, MB R3C 3J1
Website: www.lakeviewhotels.com
Telephone: 204-947-1161
Fax: 204-957-1697
Franchise Fee: 4%
Royalty Fee: N/A
Advertising Fee: 1%
Franchising Contact: Avrum Senensky
Telephone: 204-975-0622
Fax: 204-957-1697
asenensky@lakeviewhotels.com
La Quinta Inns & Suites
Limited-service hotels at an affordable price
Year Established: 1968
Units (Western): 1
Total Units (Canada): 1
Total Rooms (Canada): 74
Address: 909 Hidden Ridge, Suite 600, Irving, TX 75038
www.LQ.com
T: 214- 492-6753
F: 214-492-6553
Franchise Fee: $50,000
Royalty Fee: 4.0% increasing to 4.5% on the 25th month through expiration date
Advertising Fee: 2.5%
Contact: Rajiv Trivedi
rajiv.trivedi@laquinta.com
Le Meridien Hotels (Starwood)
European-inspired luxury and upscale full-service hotels, resorts and residences
Units (Ontario): 1
Units (Quebec): 1
Total Units (Canada): 2
Total Rooms (Canada): 398
Address: 123 Queen Street West, Toronto, ON M5H 3M9
www.lemeridien.com
T: 416-947-4863
F: 416-947-4975
Franchise Fee: $85,000 fixed plus $300/key in excess of 200 rooms
Royalty Fee: 7% of Gross Rooms Sales, plus 3% of Gross F&B Sales
Advertising Fee: 1%
Contact: Scott T. Duff
T: 416-947-4825
F: 416-947-4975
scott.duff@starwoodhotels.com
Mainstay Suites (Choice)
Brand offers residential style amenities at affordable rates
New brand for Canada
Contact: Scott Richer
T: 416.300-8215
scott_richer@choicehotels.com
Expansion Plans: As of June 1st 2009, 14 franchises have been sold in Canada
Marriott Hotels & Resorts
Flagship brand of quality-tier, full-service hotels & resorts
Year Established: 1986
Units (Western): 5
Units (Ontario): 5
Units (Quebec): 1
Units (Atlantic): 1
Total Units (Canada): 12
Total Rooms (Canada): 4,562
Address: 2425 Matheson Blvd. East, Suite 100, Mississauga, ON L4W 5K4
www.marriott.com
T: 905-366-5218
F: 905-366-5220
Franchise Fee: $85,000 or $300 per room (whichever is greater) US dollars
Royalty Fee: 6%
Advertising Fee: 1%
F&B Fee: 3%
Contact: Michael Beckley
michael.beckley@marriott.com
Microtel Inns & Suites
(Wyndham)
Economy hotels brand
Year Established: 1986
Units (Ontario): 2
Total Units (Canada): 2
Total Rooms (Canada): 160
Address: 22 Sylvan Way, Parsippany, NJ 07054
www.microtelinn.com
T: 973-753-6000
Franchise Fee: $35,000
Royalty Fee: 6%
Advertising Fee: 3%
Contact: Peter Lee
T: 604-271-8116
F: 604-271-8118
peter.lee@wyndhamworldwide.com
www.hotelfranchise.wyndhamworldwide.com
Monte Carlo Inns
Mid-range hotel brand catering to both corporate and leisure travellers
Year Established: 1986
Units (Ontario): 7
Total Units (Canada): 7
Total Rooms (Canada): 620
Address: 7045 Edwards Blvd, 5th Floor, Mississauga, ON L5S 1X2
www.montecarloinns.com
T: 905- 564-8500
F: 905-564-8400
Franchise Fee: $30,000
Royalty Fee: 5%
Advertising Fee: 2%
Contact: Danny Pedone
T: 905-564-8500 ext. 5200
F: 905-564-2860
Expansion Plans: Building new properties in Barrie and Markham, ON, looking at future location in Niagara Falls
Motel 6 (Realstar)
Economy lodging chain with a limited selection of amenities
Year Established: 2003
Units (Western): 7
Units (Ontario): 8
Total Units (Canada): 15
Total Rooms (Canada): 1,549
Address: 77 Bloor Street West, Suite 2000, Toronto, ON M5S 1M2
www.motel6.com
T: 800-840-8162
F: 416-923-5424
Franchise Fee: $40,000
Royalty Fee: 5%
Advertising Fee: 1.5%
Reservation Fee: 2%
Contact: Gerald Hendry
gerald.hendry@realstarhospitality.com
Novotel (Accor Canada Inc.)
Mid-scale standardized hotel that caters to both business and vacation travel
Year Established: 2003
Units (Ontario): 4
Units (Quebec): 2
Total Units (Canada): 6
Address: 3670 Hurontario Street, Mississauga, ON L5B 1P3
www.novotel.com
T: 905-803-6749
F: 905-896-4029
Franchise Fee: $50,000
Royalty fee: 2% to 4.5%
Marketing Fee: 1.5%
Reservation Fee: 2%
Expansion Plans: Franchised Novotel opening in the fall 09 in Vaughan
Park Inn Hotels (Carlson)
Operating within the upper economy and mid-scale categories
Units (Western): 1
Units (Ontario): 1
Units (Quebec): 1
Units (Atlantic): 1
Total Units (Canada): 4
Total Rooms (Canada): 422
Address: 701 Carlson Parkway, Box 59159, Minneapolis, MN 55459-8204
www.parkinn.com
T: 763-212-1342
Franchise Fee: $35,000
Royalty Fee: 4.5%
Advertising Fee: 2%
Contact: Janelle Russenberger
T: 763-212-3360
jrussenberger@carlson.com
Quality (Choice)
Full-service mid-scale hotels
Year Established: 1993
Units (Western): 22
Units (Ontario): 24
Units (Quebec): 15
Units (Atlantic): 9
Total Units (Canada): 70
Total Rooms (Canada): 7,031
Address: 5090 Explorer Drive, Suite 500, Mississauga, ON L4W 4T9
www.choicehotels.ca
T: 905-602-2222
F: 905-624-7796
Franchise Fee: $35,000
Royalty Fee: 4%
Advertising Fee: 1.3%
Contact: Brian Leon
brian_leon@choicehotels.ca
Contact: Tim Oldfield
tim_oldfield@choicehotels.ca
Expansion Plans: Seven properties under development across Canada
Radisson Hotels & Resorts (Carlson)
An upscale full-service hotel brand
Year Established: 1962
Units (Western): 4
Units (Ontario): 14
Units (Quebec): 1
Units (Atlantic): 2
Total Units (Canada): 21
Total Rooms (Canada): 3,838
Address: 701 Carlson Parkway, Box 59159, MN 55459
www.radissoncanada.com
T: 763- 212-4465
Franchise Fee: $75,000
Royalty Fee: 5%
Advertising Fee: 2%
Contact: Janelle Russenberger
T: 763-212-3360
jrussenberger@carlson.com
Ramada Worldwide (Wyndham)
From mid-priced to premier full-service properties
Year Established: 1954
Units (Western): 45
Units (Ontario): 15
Units (Quebec): 2
Units (Atlantic): 4
Total Units (Canada): 66
Total Rooms (Canada): 7,500
Address: 22 Sylvan Way, Parsippany, NJ 07054
www.ramada.com
T: 973-753-6000
Franchise Fee: greater of $35,000 US or $300 per guest
Application Fee: $1,000
Royalty Fee: 4%
Advertising Fee: 4.5%
Contact: Peter Lee
T: 604-271-8118
F: 604-271-8116
peter.lee@wyndhamworldwide.com
www.hotelfranchise.wyndhamworldwide.com
Expansion Plans: Plans for development of 17 units in Atlantic Canada over the next 10 years
Renaissance Hotels & Resorts by Marriott
Quality-tier full-service brand providing guests with the ambiance of a boutique
Year Established: 1997
Units (Western): 1
Units (Ontario): 2
Total Units (Canada): 3
Total Rooms (Canada): 1,034
Address: 2425 Matheson Blvd. East, Suite 100, Mississauga, ON L4W 5K4
www.marriott.com
T: 905-366-5218
F: 905-366-5220
Franchise Fee: $60,000 or $200/room (whichever is greater) US dollars
Royalty Fee: 5%
Advertising Fee: 1.5%
Contact: Michael Beckley
michael.beckley@marriott.com
Residence Inn by Marriott
Designed for travellers staying five or more nights, offering a residential-style atmosphere
Year Established: 1996
Units (Western): 3
Units (Ontario): 9
Units (Quebec): 4
Units (Atlantic): 1
Total Units (Canada): 16
Total Rooms (Canada): 2,489
Address: 2425 Matheson Blvd. East, Suite 100, Mississauga, ON L4W 5K4
www.marriott.com
T: 905-366-5218
F: 905-366-5220
Franchise Fee: $50,000 or $400/suite (whichever is greater) US Dollars
Royalty Fee: 5.5%
Advertising Fee: 2.5%
Contact: Michael Beckley
michael.beckley@marriott.com
Rodeway Inn (Choice)
Limited-service budget brand
Year Established: 1993
Units (Western): 1
Units (Ontario): 2
Units (Quebec): 1
Total Units (Canada): 4
Total Rooms (Canada): 159
Address: 5090 Explorer Drive, Suite 500, Mississauga, ON L4W 4T9
www.choicehotels.ca
T: 905-602-2222
F: 905-624-7796
Franchise Fee: $25,000
Royalty Fee: 3%
Advertising Fee: 1.3%
Contact: Brian Leon
brian_leon@choicehotels.ca
Contact: Tim Oldfield
tim_oldfield@choicehotels.ca
Sheraton Hotels & Resorts (Starwood)
Luxury and upscale full-service hotels, resorts and residences
Units (Western): 5
Units (Ontario): 7
Units (Quebec): 2
Units (Atlantic): 1
Total Units (Canada): 15
Total Rooms (Canada): 7,033
Address: 123 Queen Street West, Toronto, ON M5H 2M9
www.sheraton.com
T: 416-947-4863
F: 416-947-4975
Franchise Fee: $85,000 fixed plus $300/key in excess of 200 rooms
Royalty Fee: 7% of Gross Rooms Sales, plus 2% of Gross F&B Sales
Advertising Fee: 1%
Contact: Scott T. Duff
T: 416-947-4825
F: 416-947-4975
scott.duff@starwoodhotels.com
Sleep Inn (Choice)
Mid-scale limited-service brand
Year Established: 1993
Units (Ontario): 2
Total Units (Canada): 2
Total Rooms (Canada): 120
Address: 5090 Explorer Drive, Suite 500, Mississauga, ON L4W 4T9
www.choicehotels.ca
T: 905-602-2222
F: 905-624-7786
Franchise Fee: $35,000
Royalty Fee: 4%
Advertising Fee: 1.3%
Contact: Brian Leon
brian_leon@choicehotels.ca
Contact: Tim Oldfield
tim_oldfield@choicehotels.ca
SpringHill Suites by Marriott
All-suite lodging brand focused on the upper moderate tier
Units (Quebec): 1
Total Units (Canada): 1
Total Rooms (Canada): 124
Address: 2425 Matheson Blvd E, Suite 100, Mississauga, ON L4W 5K4
www.marriott.com
T: 905-366-5218
F: 905-366-5220
Franchise Fee: $50,000 or $400/suite (whichever is greater) US dollars
Royalty Fee: 5%
Advertising Fee: 2.5%
Contact: Michael Beckley
michael.beckley@marriott.com
Staybridge Suites (InterContinental)
An all-suite brand offering extended stay services to guests seeking a residential-style hotel
Units (Western): 1
Units (Ontario): 6
Total Units (Canada): 7
Total Rooms (Canada): 746
www.staybridgesuites.com
T: 416-675-6644
F: 416-675-9779
Franchise Fee: $500 per guest suite, but not less than $50,000
Royalty Fee: 5%
Advertising Fee: 2.5%
Contact: Stuart Laurie
stuart.laurie@ihg.com
Address: 2167 Alconbury Cr., Burlington, ON L7P 3C5
T: (905) 517-9567
F: (905) 517-1568
www.development.ihg.com
Studio 6 (Realstar)
An extended-stay offshoot brand of Motel 6
Year Established: 2003
Units (Ontario): 1
Total Units (Canada): 1
Total Rooms (Canada): 124
Address: 77 Bloor Street West, Suite 2000, Toronto, ON M5S 1M2
www.staystudio6.com
T: 800-840-8162
F: 416-923-5424
Franchise Fee: $40,000
Royalty Fee: 5%
Advertising Fee: 1%
Contact: Gerald Hendry
gerald.hendry@realstarhospitality.com
Expansion Plans: Expect to add 5 new properties across Canada over the next 3 years
Suburban Extended Stay (Choice)
Brand offers affordable rates for stays of one week or more
New brand for Canada
Contact: Scott Richer
T: 416.300-8215
scott_richer@choicehotels.com
Expansion Plans: As of June 1st 2009, 14 franchises have been sold in Canada
Super 8 Motels (Wyndham)
Offers affordable lodging with limited amenities for families and frugal business travellers
Year Established: 1974
Units (Western): 76
Units (Ontario): 30
Units (Quebec): 4
Units (Atlantic): 10
Total Units (Canada): 120
Total Rooms (Canada): 7,000
Address: 22 Sylvan Way, Parsippany, NJ 07054
www.super8.com
T: 973-753-6000
Franchise Fee: $20,000 plus $100 per guest room over 120 rooms
Application Fee: $1,000
Royalty Fee: 5%
Advertising Fee: 3%
Contact: Peter Lee
T: 604-271-8116
F: 604-271-8118
peter.lee@wyndhamworldwide.com
www.hotelfranchise.wyndhamworldwide.com
Thriftlodge Canada
Accommodations for the budget-conscious traveller
Year Established: 1953
Units (Western): 7
Units (Ontario): 4
Total Units (Canada): 11
Total Rooms (Canada): 602
Address: #103, 808 42 Avenue SE, Calgary, AB T2G 1Y9
www.travelodge.ca
T: 403-259-9850
F: 403-255-6981
Franchise Fee: $20,000-$25,000
Royalty Fee: 3.25%
Advertising Fee: 3.25%
Contact: Trevor Hagel
T: 403-259-9868
thagel@travelodge.ca
Travelodge Canada
Caters to the economy lodging market primarily families on the road
Year Established: 1953
Units (Western): 46
Units (Ontario): 38
Units (Quebec): 3
Total Units (Canada): 87
Total Rooms (Canada): 8,197
Address: #103, 808 42 Avenue SE, Calgary, AB T2G 1Y9
www.travelodge.ca
T: 403-259-9850
F: 403-255-6981
Franchise Fee: $20,000
Royalty Fee: 4.25%
Advertising Fee: 4.25%
Contact: Trevor Hagel
T: 403-259-9868
thagel@travelodge.ca
Westin Hotels & Resorts
(Starwood)
Luxury and upscale full-service hotels, resorts and residences
Units (Western): 6
Units (Ontario): 5
Units (Quebec): 2
Units (Atlantic): 1
Total Units (Canada): 14
Total Rooms (Canada): 5,458
Address: 123 Queen Street West, Toronto, ON M5H 2M9
www.westin.com
T: 416- 947-4863
F: 416-947-4975
Franchise Fee: $85,000 fixed plus $300/key in excess of 200 rooms
Royalty Fee: 8% of Gross Rooms Sales, plus 3% of Gross F&B Sales
Advertising Fee: 2%
Contact: Scott T. Duff
T: 416-947-4825
F: 416-947-4975
scott.duff@starwoodhotels.com
Wingate by Wyndham
Mid-market hotel chain “built for business”
Year Established: 1995
Units (Western): 3
Total Units (Canada): 3
Total Rooms (Canada): 289
Address: 22 Sylvan Way, Parsippany, NJ 07054
www.wingatehotels.com
T: 973-753-6000
Franchise Fee: greater of $35000 or $350 per guest room
Application Fee: $1,000
Royalty Fee: 4.5%
Advertising Fee: 4%
Contact: Peter Lee
T: 604-271-8118
F: 604-271-8116
peter.lee@wyndhamworldwide.com
www.hotelfranchise.wyndhamworldwide.com
Wyndham Hotels and Resorts
Premium, casual, full-service hotels in key business and vacation destinations
Year Established: 1981
Units (Quebec): 1
Total Units (Canada): 1
Total Rooms (Canada): 170
Address: 22 Sylvan Way, Parsippany, NJ 07054
www.wyndham.com
T: 973-753-6000
Franchise Fee: $60,000
Royalty Fee: 5%
Advertising Fee: 2%
Contact: Peter Lee
T: 604-271-8118
F: 604-271-8116
peter.lee@wyndhamworldwide.com
www.hotelfranchise.wyndhamworldwide.com
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