Marketing: 2009 is the year of the bike

Toronto mayor David Miller is proposing bike lanes for Jarvis Street, a major north-south artery in downtown Toronto. Montreal has launched a $15 million, 3,000-bicycle strong, bike sharing program called “Bixi”—an interesting word blending the words “bicycle” and “taxi”—that costs tourists $5 for an entire day. And the Canadian Automobile Association is now offering member benefits to Vancouver cyclists. Bikes are big this year, and no one knows it better than Canadian hotel operators.

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