Pros and cons of flash sales for 2012

You see them on sites like Jetsetters, Living Social Escapes, Hotel Tonight, Groupon and several others: “Deluxe Vacation in Paradise, Regularly $2,000, Book Now for Only $1,000, Save 50 per cent.” The promotional text is crisp; the offers relatively straightforward. The question is, should you as a hotelier participate in these programs? And importantly, what role will flash sales play in 2012?

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