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You are here: Home  January 2010  Openings, Sales and Renos Holiday Inn's Key Card Hotel at IHG Conference

Holiday Inn's Key Card Hotel at IHG Conference

Bryan Berg
Holiday Inn's Key Card Hotel was the scene of a meet-and-greet reception for media and  IHG executives at the recent IHG Americas Investors and Leadership Conference held in Washington, DC.  Made from more than 200,000 room key cards, the 400 square-foot structure was built to promote the $1 billion relaunch of Holiday Inns, which should be complete by the end of 2010.

The builder, Bryan Berg, was on hand showing off his skill by building a replica of the U.S. Capitol building.  Berg is a professional card stacker who currently holds records for the world's largest and tallest house of cards.

Sarah-Anne Soffer
Here's Sarah-Ann Soffer, PR manager Midscale Brands at InterContinental Hotels Group welcoming guests behind the highly-realistic Key Card reception desk.

Have a seat in the reception area.  The chairs are comfortable and actually strong enough to support a person.  Mind you don't crush those pillows!

The bedroom features a desk with a lamp wired for electricity, a chair, the bed, bedside tables with more lamps, a dresser (do those drawers actually pull out?) and a flat-screen television.  That's Bryan Berg on the screen.

The bathroom is truly the showpiece in terms of attention to detail.  See the shower curtain -- Berg has created the illusion of flowing material using the cards. 

There's even a towel beside the sink.  The taps and spout must have been hard to create.

Here's a close-up of the toilet.  The lid really goes up and down. And how about that toilet paper holder????















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