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Tod Maffin—recruiting the “Facebook generation

VANCOUVER—Google knows how to reach the “Facebook generation” of 18 to 32-year-olds. They have a simple “M” that is their logo for Gmail, and they put an ad on YouTube asking people to videotape themselves passing the M from the right side of the screen to the left. Then they used the responses to create an entertaining ad on YouTube. Social media maven Tod Maffin gave this example of how to enlist the Facebook generation at a recent Vancouver conference.



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    Coverage of Travelodge Canada National Brand conference.
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    New people appointments for January 2009.
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    Luxury, green hotel opened Dec. 1.
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    Crowne Plaza Toronto Airport grand opening Nov.
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    How to make management agreements work.
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    Province approves 5 per cent hotel tax.
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    Listings by category and alphabetically.
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    Hilton Toronto hosts 2009 Annual Conference.
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    What's happening in the hospitality industry.
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  Executive Hotels: some good news in a bad economy
Good news for the 15-property hotel chain.
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  IHG plans aggressive growth in Canada
InterContinental grows Canadian portfolio by 45%
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