Current Issue
  You are viewing
January 2009
  January 2009
  Openings, Sales & Renos
  Financial News
  How's Business
  Coming Events
  Previous Issues
  2012 CLN Buyers Directory
  Media Kit
  About Us
  Contact Us
  Site Map

Tod Maffin—recruiting the “Facebook generation

VANCOUVER—Google knows how to reach the “Facebook generation” of 18 to 32-year-olds. They have a simple “M” that is their logo for Gmail, and they put an ad on YouTube asking people to videotape themselves passing the M from the right side of the screen to the left. Then they used the responses to create an entertaining ad on YouTube. Social media maven Tod Maffin gave this example of how to enlist the Facebook generation at a recent Vancouver conference.

read more
    Coverage of Travelodge Canada National Brand conference.
read more
    New people appointments for January 2009.
read more
    Luxury, green hotel opened Dec. 1.
read more
    Crowne Plaza Toronto Airport grand opening Nov.
read more
    How to make management agreements work.
read more
    Province approves 5 per cent hotel tax.
read more
    Listings by category and alphabetically.
read more
    Hilton Toronto hosts 2009 Annual Conference.
read more
    What's happening in the hospitality industry.
read more
  Executive Hotels: some good news in a bad economy
Good news for the 15-property hotel chain.
read more
  IHG plans aggressive growth in Canada
InterContinental grows Canadian portfolio by 45%
read more
Want to know when a new issue is out? Simply insert your e-mail below:


Terms, Conditions and Privacy Policy