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Circulation
Bonus Copies Distributed at: Hotel Association of Canada Conference, HostEx, ApEx Trade Show, Alberta Hotel & Lodging Association Convention, Alberta Food Exhibition, BC Hospitality Industry Conference.
95.1% addressed by name, title or job function. We don’t go to “Dear Occupant”!
BUSINESS / OCCUPATION QUALIFIED CIRCULATION FOR 2007
| Accommodation |
Canada |
Outside |
Total |
% |
| Hotel w/Food & Bev Serv. |
1848 |
3 |
1851 |
18.2 |
| Hotel without F & Bev. Serv. |
384 |
0 |
384 |
3.8 |
| Hotel Food & Bev. Serv. Unkn. |
184 |
0 |
184 |
1.8 |
| TOTAL HOTELS |
2416 |
3 |
2419 |
23.8 |
| Motel/Inn w/Food & Bev. Serv. |
1693 |
0 |
1693 |
16.7 |
| Motel/Inn without F & B Serv. |
2184 |
0 |
2184 |
21.5 |
| Motel/Inn Food & Bev. Serv Unk. |
1590 |
0 |
1590 |
15.6 |
| TOTAL MOTELS |
5467 |
0 |
5467 |
53.8 |
| Resorts with Food & Bev. Serv. |
617 |
0 |
617 |
6.1 |
| Resorts without F & Bev. Serv. |
270 |
0 |
270 |
2.6 |
| Resorts F & Bev. Serv. Unk. |
276 |
0 |
276 |
2.7 |
| TOTAL RESORTS |
1163 |
0 |
1163 |
11.4 |
| Bed & Breakfast |
325 |
0 |
325 |
3.2 |
| Camps/Trailer Pks./Cottages |
139 |
0 |
139 |
1.4 |
| Head Office Hospitality Chains |
193 |
34 |
227 |
2.2 |
| SUB TOTAL ACCOMMODATION |
9703 |
37 |
9740 |
95.8 |
| Suppliers |
Canada |
Outside |
Total |
% |
| Equipment Manufacturer |
91 |
27 |
118 |
1.2 |
| Equipment Distributor |
48 |
2 |
50 |
.5 |
| Food/Bev Processor |
9 |
0 |
9 |
.1 |
| Food/Bev Distributor |
4 |
0 |
4 |
0 |
| Hosp. Serv./Consultants |
42 |
9 |
51 |
.5 |
| SUB TOTAL SUPPLIERS |
194 |
38 |
232 |
2.3 |
| Other |
Canada |
Outside |
Total |
% |
| Schools & Assoc. |
47 |
1 |
48 |
.5 |
| Gov. Services |
5 |
0 |
5 |
0 |
| Others allied to field |
133 |
8 |
141 |
1.4 |
| SUB TOTAL OTHER |
185 |
9 |
194 |
1.9 |
| TOTAL QUALIFIED CIRC. |
10082 |
84 |
10166 |
100 |
GEOGRAPHICAL BREAKDOWN FOR 2007
| Province |
Total |
% |
| NFLD/Labrador |
156 |
1.5 |
| PEI |
98 |
1.0 |
| Nova Scotia |
284 |
2.8 |
| New Brunswick |
241 |
2.4 |
| Quebec |
1655 |
16.3 |
| Ontario |
3205 |
31.5 |
| Manitoba |
405 |
4.0 |
| Saskatchewan |
560 |
5.5 |
| Alberta, NWT, Nunavut |
1181 |
11.6 |
| BC and Yukon |
2297 |
22.6 |
| Total for Canada |
10082 |
99.2 |
| United States |
83 |
.8 |
| Other Foreign |
1 |
|
| Total Outside Canada |
84 |
.8 |
| Total Qualified Circulation |
10166 |
100 |
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