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Circulation
Bonus Copies Distributed at: Hotel Association of Canada Conference, HostEx, ApEx Trade Show, Alberta Hotel & Lodging Association Convention, Alberta Food Exhibition, BC Hospitality Industry Conference.
94.7% addressed by name, title or job function. We don’t go to “Dear Occupant”!
BUSINESS / OCCUPATION QUALIFIED CIRCULATION FOR 2007
| Accommodation |
Canada |
Outside |
Total |
% |
| Hotel w/Food & Bev Serv. |
2006 |
1 |
2007 |
20.1 |
| Hotel without F & Bev. Serv. |
415 |
0 |
415 |
4.2 |
| Hotel Food & Bev. Serv. Unkn. |
167 |
0 |
167 |
1.7 |
| TOTAL HOTELS |
2588 |
1 |
2589 |
26.0 |
| Motel/Inn w/Food & Bev. Serv. |
1687 |
0 |
1687 |
16.9 |
| Motel/Inn without F & B Serv. |
2340 |
0 |
2340 |
23.5 |
| Motel/Inn Food & Bev. Serv Unk. |
1071 |
0 |
1071 |
10.8 |
| TOTAL MOTELS |
5098 |
0 |
5098 |
51.2 |
| Resorts with Food & Bev. Serv. |
634 |
0 |
634 |
6.4 |
| Resorts without F & Bev. Serv. |
238 |
0 |
238 |
2.4 |
| Resorts F & Bev. Serv. Unk. |
223 |
0 |
223 |
2.2 |
| TOTAL RESORTS |
1095 |
0 |
1095 |
11.0 |
| Bed & Breakfast |
303 |
0 |
303 |
3.0 |
| Camps/Trailer Pks./Cottages |
161 |
0 |
161 |
1.6 |
| Head Office Hospitality Chains |
245 |
54 |
299 |
3.0 |
| SUB TOTAL ACCOMMODATION |
9490 |
55 |
9545 |
95.9 |
| Suppliers |
Canada |
Outside |
Total |
% |
| Equipment Manufacturer |
80 |
28 |
108 |
1.1 |
| Equipment Distributor |
54 |
1 |
55 |
.5 |
| Food/Bev Processor |
4 |
0 |
4 |
0 |
| Food/Bev Distributor |
6 |
0 |
6 |
.1 |
| Hosp. Serv./Consultants |
43 |
5 |
48 |
.5 |
| SUB TOTAL SUPPLIERS |
187 |
34 |
221 |
2.2 |
| Other |
Canada |
Outside |
Total |
% |
| Schools & Assoc. |
53 |
1 |
53 |
.5 |
| Others allied to field |
131 |
8 |
139 |
1.4 |
| SUB TOTAL OTHER |
184 |
9 |
192 |
1.9 |
| TOTAL QUALIFIED CIRC. |
9861 |
97 |
9958 |
100 |
GEOGRAPHICAL BREAKDOWN MAY 2008
| Province |
Total |
% |
| NFLD/Labrador |
190 |
1.5 |
| PEI |
95 |
1.0 |
| Nova Scotia |
289 |
2.8 |
| New Brunswick |
237 |
2.4 |
| Quebec |
1600 |
16.0 |
| Ontario |
3037 |
31.5 |
| Manitoba |
404 |
4.0 |
| Saskatchewan |
559 |
5.5 |
| Alberta, NWT, Nunavut |
1244 |
11.6 |
| BC and Yukon |
2206 |
22.0 |
| Total for Canada |
9861 |
99.2 |
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