Hilton Hotel & Suites ~ Niagara Falls, ON
VP Marketing and Development: Anthony Annunziata
“While 2009 was a fairly down year for hospitality in Canada, Niagara Falls did fairly well,” says Anthony Annunziata, vice president of marketing and development for the Hilton Hotel & Suites Niagara Falls/Fallsview, which recently opened a new 53-storey hotel tower, the tallest in Canada.
Number of Rooms: 1,000-plus
Meeting Space: 40,000 sq. ft. (planned)
Annunziata’s property benefitted because of the buzz surrounding new tower and restaurants, especially Brasa Brazilian Steakhouse & Wine Bar.
“The location and value of offer is second to none and this translates into a better deal for consumers, a better price and a better experience. Because the value is there, we are down, but not as much.”
Annunziata is bullish about the effect of the Olympics in Vancouver. “It’s an opportunity for Canada to be front and centre and top of mind for a three-week period. Even though our core markets are on the other coast—New York, Boston, Washington, Philadelphia, Baltimore, Pittsburgh, Cleveland and Chicago—the Olympics show how easy it is to go out west, that Canada is safe and there is no language barrier.”
He sees the benefits of the Olympics as being long term, that people will come back another time rather than extending their Olympic stay to visit other parts of Canada. “The Olympics were held in Sydney, Australia in 2002, and that country is still feeling the benefits of the Olympic experience.”
The Hilton Hotel & Suites is just putting the finishing touches on the current $150 million phase of expansion, which included the new tower, plus two restaurants, Brasa and Romano’s Macaroni Grill.
The second phase, slated to open in spring 2012, includes 40,000 square feet of conference and meeting space and a 4,000 square foot themed recreation pool and spa.
Plans also call for a 10,000 square foot ultra lounge at the top of the tower.
Executive Suite on the 53rd floor