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When going gets tough, points get going
The bi-annual Best Western Travel Summit focused onloyalty programs. Because it seems that when the going gets tough, the loyalty points get going. It’s easy to see why. In tough times, even the most affluent travellers are looking for a bargain. And smart hospitality operators realize that they can use reward points to accomplish two goals at once—to give travellers the bargains they crave, and keep those travellers coming back to their properties.
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